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Strategic thinker
I look at the full customer journey to find opportunities others miss.
Hi, I'm Rachael
Email marketing strategist.
Results obsessed.
I'm an Email Marketing & CRM Consultant with 7+ years of agency and client-side experience, working across global brands, eCommerce businesses and challenger brands.
I work with brands that want more than someone to simply press send, they need someone who can see the bigger customer journey, spot opportunities and move things forward.
My support is hands-on. I plan, write, design and build in Klaviyo. I don't just advise; I execute. Everything is backed by data, tested and optimised to improve performance.
What makes me different
A consultant who can actually get it done.
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Hands-on doer
I plan, write, design and build in Klaviyo - not just tell you what to do.
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Results focused
Everything is backed by data, tested and optimised to improve performance.
04
Brand partner
I care about your business like my own and work as an extension of your team.
My experience
Built across brands at different stages of growth.
That mix means I can bring structure and best practice without losing the speed, flexibility and commercial focus smaller teams need.
Ecommerce, DTC & challenger brandsExperience spanning global brands to founder-led businesses across technology, jewellery, beauty, FMCG and beyond.
Strategy + executionFrom acquisition and segmentation through to campaigns, lifecycle flows, reporting and optimisation.
Freelance, fractional & project basedFlexible support designed around the gap your team actually needs to fill.